The Goal, but Not the Reason

Red Fletch is a lifestyle brand rooted in purpose and pursuit.
Born from the hopes for red stained arrow fletchings by the end of a hard-earned hunting season, we create gear for those who move with intention, in the outdoors, but also in every aspect of life. Our slogan,

“The Goal, But Not the Reason,”

speaks to a mindset: progress over perfection, meaning over medals, and purpose over podiums. Everything we make honors the pursuit, not just the prize.

The

OG

The antler of the buck that was harvested, and the original bow that was used, when the name "Red Fletch" clicked.

Shop The OG!

The

State Lakes

The first of its kind, the "State Lakes" design ties in the lakes of a state with a largemouth bass design.

Shop State Lakes!

The

Flyway Drake

Taking the inspiration from the "State Lakes" design, the "Flyway Drake" has the Mississippi River running through the outline of a mallard.

Shop The Flyway Drake!