The Goal, but Not the Reason
Red Fletch is a lifestyle brand rooted in purpose and pursuit.
Born from the hopes for red stained arrow fletchings by the end of a hard-earned hunting season, we create gear for those who move with intention, in the outdoors, but also in every aspect of life. Our slogan,
“The Goal, But Not the Reason,”
speaks to a mindset: progress over perfection, meaning over medals, and purpose over podiums. Everything we make honors the pursuit, not just the prize.

The
OG
The antler of the buck that was harvested, and the original bow that was used, when the name "Red Fletch" clicked.
The
State Lakes
The first of its kind, the "State Lakes" design ties in the lakes of a state with a largemouth bass design.
The
Flyway Drake
Taking the inspiration from the "State Lakes" design, the "Flyway Drake" has the Mississippi River running through the outline of a mallard.